https://reginaaletto.com REGINA ALETTO Wed, 24 Jun 2026 03:59:59 +0000 https://reginaaletto.com en https://reginaaletto.com/Starbucks-Social-Refresh Tue, 23 Jun 2026 16:52:10 +0000 REGINA ALETTO https://reginaaletto.com/Starbucks-Social-Refresh Starbucks Social Refresh Role:Creative Director @ Starbucks We’re going Back to Starbucks, baby! New leadership means new look and feel, stat. Making sure our social feeds reflected the updated company vision, I helped lead internal teams and external agencies for both paid and organic social, relaunching how the most iconic coffee brand shows up online... as the world’s local coffeehouse, creating personal connection through coffee everyday. ORGANIC:A mix of authentic social trends, product innovations, and culture-first insights and collaborations that celebrate fan love while showing up uniquely Starbucks. <img width="1318" height="1462" width_o="1318" height_o="1462" data-src="https://freight.cargo.site/t/original/i/f160a3e752ab78cb9d03ca2ff59c794c35087c513e1018dba29b02821c16f876/Screenshot-2026-06-23-at-11.41.23AM.png" data-mid="249748232" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/f160a3e752ab78cb9d03ca2ff59c794c35087c513e1018dba29b02821c16f876/Screenshot-2026-06-23-at-11.41.23AM.png" /> Example videos: <img width="344" height="457" width_o="344" height_o="457" data-src="https://freight.cargo.site/t/original/i/e0ac96fd8494fda76d19c005995f118774cf59cd569f610a801272c0f523a7f9/summerberry.jpg" data-mid="249747106" border="0" src="https://freight.cargo.site/w/344/i/e0ac96fd8494fda76d19c005995f118774cf59cd569f610a801272c0f523a7f9/summerberry.jpg" /> <img width="344" height="457" width_o="344" height_o="457" data-src="https://freight.cargo.site/t/original/i/eedafb18f2bdd8c6a58d437dcf82647c3f082461ac7b0ad3191630290c3e41d3/pink.jpg" data-mid="249747104" border="0" src="https://freight.cargo.site/w/344/i/eedafb18f2bdd8c6a58d437dcf82647c3f082461ac7b0ad3191630290c3e41d3/pink.jpg" /> <img width="344" height="457" width_o="344" height_o="457" data-src="https://freight.cargo.site/t/original/i/590f19dd5f5f8d7be1eab24830938a2374701396ed094afc792ec7ab1461cfdd/pastries.jpg" data-mid="249747105" border="0" src="https://freight.cargo.site/w/344/i/590f19dd5f5f8d7be1eab24830938a2374701396ed094afc792ec7ab1461cfdd/pastries.jpg" /> <img width="343" height="457" width_o="343" height_o="457" data-src="https://freight.cargo.site/t/original/i/df989afd908db71c5069afca07b70d87dee58f7201e93590381e7d27d1e4fcff/polar.jpg" data-mid="249747107" border="0" src="https://freight.cargo.site/w/343/i/df989afd908db71c5069afca07b70d87dee58f7201e93590381e7d27d1e4fcff/polar.jpg" /> <img width="343" height="457" width_o="343" height_o="457" data-src="https://freight.cargo.site/t/original/i/a0de06cbae87836e0f8be1f4c818e447c59714cce40855ed36236359ea6a7046/loveisland.jpg" data-mid="249747108" border="0" src="https://freight.cargo.site/w/343/i/a0de06cbae87836e0f8be1f4c818e447c59714cce40855ed36236359ea6a7046/loveisland.jpg" /> PAID: While maintaining a socially-native look and feel, our paid focuses on premium craveability and excitement for each product release period to drive sales and awareness.Example videos: <img width="749" height="1150" width_o="749" height_o="1150" data-src="https://freight.cargo.site/t/original/i/2dee6766fe9b996f3680f4e639084f0d9aa81faf57eb28148996dbdb42476ddf/blue.jpg" data-mid="249748818" border="0" src="https://freight.cargo.site/w/749/i/2dee6766fe9b996f3680f4e639084f0d9aa81faf57eb28148996dbdb42476ddf/blue.jpg" /> <img width="747" height="1150" width_o="747" height_o="1150" data-src="https://freight.cargo.site/t/original/i/723e8aba4b441fc27189e5bb645bd04aa1d5261ff618b7b27478451f0ca3af83/horch.jpg" data-mid="249748816" border="0" src="https://freight.cargo.site/w/747/i/723e8aba4b441fc27189e5bb645bd04aa1d5261ff618b7b27478451f0ca3af83/horch.jpg" /> <img width="747" height="1150" width_o="747" height_o="1150" data-src="https://freight.cargo.site/t/original/i/895c4474e0c635cae5cfcedb312e4dda1d750de706d2c9b2022b2ef1967f3e90/mango.jpg" data-mid="249748814" border="0" src="https://freight.cargo.site/w/747/i/895c4474e0c635cae5cfcedb312e4dda1d750de706d2c9b2022b2ef1967f3e90/mango.jpg" /> <img width="751" height="1150" width_o="751" height_o="1150" data-src="https://freight.cargo.site/t/original/i/f5b89b1567b7fa5cc2e3432c13fabe4d04bc43b486717db3e770a6dea7f37eb1/spring.jpg" data-mid="249748813" border="0" src="https://freight.cargo.site/w/751/i/f5b89b1567b7fa5cc2e3432c13fabe4d04bc43b486717db3e770a6dea7f37eb1/spring.jpg" /> https://reginaaletto.com/Starbucks-Seahawks Tue, 23 Jun 2026 19:23:20 +0000 REGINA ALETTO https://reginaaletto.com/Starbucks-Seahawks Starbucks x Seahawks Role:Creative Director @ Starbucks A lover of all things Seattle, it was a personal delight to collab with the partnerships team at Starbucks and the Seattle Seahawks on their road to becoming Super Bowl LX Champions. My favorite part was working all night to switch out the iconic Pike Place “STARBUCKS” heritage store sign to “SEAHAWKS”, blending the two iconic fonts to become one, and posting the morning of the big game to rally the city. And of course we won, so we posted Part II early morning after the game, a celebration of the win, along with a subtle nod to our 1971 Roast launch + buy one, get one free promo. <img width="1123" height="2129" width_o="1123" height_o="2129" data-src="https://freight.cargo.site/t/original/i/fbfe8503f9cc589a91e21419ad50e568202a004a94f48f2e9c3058e7d94f9058/starhawks_1.jpg" data-mid="249750265" border="0" data-scale="30" alt="Posted February 8, morning of game" data-caption="Posted February 8, morning of game" src="https://freight.cargo.site/w/1000/i/fbfe8503f9cc589a91e21419ad50e568202a004a94f48f2e9c3058e7d94f9058/starhawks_1.jpg" />&nbsp; &nbsp;&nbsp;<img width="1122" height="2118" width_o="1122" height_o="2118" data-src="https://freight.cargo.site/t/original/i/71173f33ab3c5fc3406cfcd6aeaa3c6448e2eb51b12b00df8b9e4e0820cffad7/starhawks_2.jpg" data-mid="249750266" border="0" data-scale="30" alt="Posted February 9, morning after game" data-caption="Posted February 9, morning after game" src="https://freight.cargo.site/w/1000/i/71173f33ab3c5fc3406cfcd6aeaa3c6448e2eb51b12b00df8b9e4e0820cffad7/starhawks_2.jpg" /> Leading up to the sign change, we reunited former Seahawks running back Marshawn Lynch and former Patriots wide receiver Julian Edelman to finally settle the score 11 years later. How so? With a coffee run race on golf carts, of course. We also partnered with Blitz the Seahawk to show up in our Starbucks Seattle communities to hype up fans, eventually fueling his road trip to San Francisco, energizing 12s away from Seattle along the way.&nbsp; <img width="1123" height="2081" width_o="1123" height_o="2081" data-src="https://freight.cargo.site/t/original/i/3b78f8772cc874d0ac50ca0446ea8cfde723e5bc0117d4b4e4e8996054f03298/updatedgolf.jpg" data-mid="249779750" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/3b78f8772cc874d0ac50ca0446ea8cfde723e5bc0117d4b4e4e8996054f03298/updatedgolf.jpg" />&nbsp; &nbsp; <img width="1120" height="2081" width_o="1120" height_o="2081" data-src="https://freight.cargo.site/t/original/i/61fa874d5d00dd3c7eb5a51a6c7b9d53fd40e467a01134432c3aee3d87df0c78/blitzfitz.jpg" data-mid="249750399" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/61fa874d5d00dd3c7eb5a51a6c7b9d53fd40e467a01134432c3aee3d87df0c78/blitzfitz.jpg" />&nbsp; &nbsp;<img width="1123" height="2081" width_o="1123" height_o="2081" data-src="https://freight.cargo.site/t/original/i/43e8454615f63d2acfda3cb6d827cb7116a43cc4050df473a8a23f7e562b56f9/starblitz.jpg" data-mid="249751875" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/43e8454615f63d2acfda3cb6d827cb7116a43cc4050df473a8a23f7e562b56f9/starblitz.jpg" /> GO HAWKS!&nbsp; <img width="1308" height="1602" width_o="1308" height_o="1602" data-src="https://freight.cargo.site/t/original/i/9d9be9001cf8400ce835c849f40d474354d985a3ef8203e4b77d3bb6eea73b81/blitzy.jpg" data-mid="249749749" border="0" src="https://freight.cargo.site/w/1000/i/9d9be9001cf8400ce835c849f40d474354d985a3ef8203e4b77d3bb6eea73b81/blitzy.jpg" /> <img width="360" height="480" width_o="360" height_o="480" data-src="https://freight.cargo.site/t/original/i/0ba622ee5425377361f930cf0af60d792a1410834686a56551203641f9101623/daytime.jpg" data-mid="249759420" border="0" src="https://freight.cargo.site/w/360/i/0ba622ee5425377361f930cf0af60d792a1410834686a56551203641f9101623/daytime.jpg" /> https://reginaaletto.com/Starbucks-NSSM Wed, 24 Jun 2026 03:59:59 +0000 REGINA ALETTO https://reginaaletto.com/Starbucks-NSSM Starbucks: The Not-So-Secret Menu Role:Creative Director @ Starbucks Real ones know that when a seasonal Starbucks menu releases, there’s the official drinks, and then there’s the drinks people personalize using the new ingredients. We wanted to celebrate this behavior by creating a platform that shares exclusive inspo with our biggest fans.So we created The Not-So-Secret Menu broadcast channel on Instagram, dming recipes that went viral on social, were inspired by culture, or made in-house by our flavor experts. All with a link to order on the app, making it as easy as possible for our barista partners.<img width="1125" height="2308" width_o="1125" height_o="2308" data-src="https://freight.cargo.site/t/original/i/67793db142b1af105d1929e0902e35cc32b07690f4103ab39decf34e095e5b0b/summerskies.jpg" data-mid="249759073" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/67793db142b1af105d1929e0902e35cc32b07690f4103ab39decf34e095e5b0b/summerskies.jpg" />&nbsp;&nbsp;<img width="1125" height="2316" width_o="1125" height_o="2316" data-src="https://freight.cargo.site/t/original/i/3229ae263a8485208aeb02c50f3e3cea50e5eee708c369038da2ffb3aefc6e6f/olym.jpg" data-mid="249759093" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/3229ae263a8485208aeb02c50f3e3cea50e5eee708c369038da2ffb3aefc6e6f/olym.jpg" />&nbsp;&nbsp;<img width="1122" height="2325" width_o="1122" height_o="2325" data-src="https://freight.cargo.site/t/original/i/65b929e3a905cd7c3bc7f6bf6cee0630f9f2f41efee9583fd21e733a1f7e83de/val.jpg" data-mid="249759092" border="0" data-scale="25" src="https://freight.cargo.site/w/1000/i/65b929e3a905cd7c3bc7f6bf6cee0630f9f2f41efee9583fd21e733a1f7e83de/val.jpg" /> We saw the channel was getting a lot of fan love, so we experimented by sharing one of the modified drinks in-feed: <img width="1124" height="2055" width_o="1124" height_o="2055" data-src="https://freight.cargo.site/t/original/i/e3c4b81d3af0f8f686032402f618665303766c4a5180885ed1c32364e1636be5/dubai.jpg" data-mid="249759229" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/e3c4b81d3af0f8f686032402f618665303766c4a5180885ed1c32364e1636be5/dubai.jpg" />After receiving nearly 9 million views across Instagram/TikTok and stores reporting a major influx in ordering, we knew this was something special.We let the broadcast channel show us what drinks were getting hype and were worthy of sharing in-feed: <img width="1125" height="1915" width_o="1125" height_o="1915" data-src="https://freight.cargo.site/t/original/i/6002f4172abd0cad90f134034c8056d184e45c271d54776fc7f897cff1811482/mangocolada.jpg" data-mid="249777880" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/6002f4172abd0cad90f134034c8056d184e45c271d54776fc7f897cff1811482/mangocolada.jpg" />&nbsp;&nbsp;<img width="1123" height="1915" width_o="1123" height_o="1915" data-src="https://freight.cargo.site/t/original/i/42eae822064d0d00643d1a52e4a18f6871904d0f834c0796654709e23c2ef24e/matchpump.jpg" data-mid="249777882" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/42eae822064d0d00643d1a52e4a18f6871904d0f834c0796654709e23c2ef24e/matchpump.jpg" />&nbsp;&nbsp;<img width="1125" height="1915" width_o="1125" height_o="1915" data-src="https://freight.cargo.site/t/original/i/d6b3337c216be9d601fb05f8ad75bea48b4115f595e17bc5e0b5f8238c185b66/cakebatter.jpg" data-mid="249777881" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/d6b3337c216be9d601fb05f8ad75bea48b4115f595e17bc5e0b5f8238c185b66/cakebatter.jpg" />People loved the customizations so much, we eventually incorporated an in-app feature, showcasing the best of beverages ready to order right in the app: &nbsp; &nbsp; &nbsp; &nbsp;<img width="1125" height="2236" width_o="1125" height_o="2236" data-src="https://freight.cargo.site/t/original/i/47bdd2f2aca833fc63872e227500fff73e33543c3b3bc31bdb6b2da79d56b492/ube.jpg" data-mid="249777987" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/47bdd2f2aca833fc63872e227500fff73e33543c3b3bc31bdb6b2da79d56b492/ube.jpg" /> &nbsp;<img width="1122" height="2236" width_o="1122" height_o="2236" data-src="https://freight.cargo.site/t/original/i/45bbf8c5de8d089c15358e44741b54623765cf5c7c30a39fbffcdc8c521e8768/creamyman.jpg" data-mid="249777988" border="0" data-scale="28" src="https://freight.cargo.site/w/1000/i/45bbf8c5de8d089c15358e44741b54623765cf5c7c30a39fbffcdc8c521e8768/creamyman.jpg" /> And that Dubai Chocolate-inspired Matcha Latte? It was such a hit, we actually made it an official seasonal beverage for Winter 2026, along with a mocha version. After Winter, it became a core beverage available to order all year, showing the importance of listening to your audience. <img width="884" height="1092" width_o="884" height_o="1092" data-src="https://freight.cargo.site/t/original/i/a6af7e5ad32d395df4d7b179071279a3d4beba363b195ac262f39f9a04a77718/dubaisite.jpg" data-mid="249778122" border="0" data-scale="28" src="https://freight.cargo.site/w/884/i/a6af7e5ad32d395df4d7b179071279a3d4beba363b195ac262f39f9a04a77718/dubaisite.jpg" />&nbsp; <img width="1439" height="959" width_o="1439" height_o="959" data-src="https://freight.cargo.site/t/original/i/9ed86e9fe282e06c8e768ee901b672d06e225f6189913a97387a6c28895f2866/610671138_18094071080312557_2429942170361479961_n.jpg" data-mid="249778120" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/9ed86e9fe282e06c8e768ee901b672d06e225f6189913a97387a6c28895f2866/610671138_18094071080312557_2429942170361479961_n.jpg" /> &nbsp;<img width="1125" height="2237" width_o="1125" height_o="2237" data-src="https://freight.cargo.site/t/original/i/d2fc4e023b0fdce6bffdd72c6fdef4ff54306d628bbc5439eca959dc8df4d2fe/app.jpg" data-mid="249778158" border="0" data-scale="17" src="https://freight.cargo.site/w/1000/i/d2fc4e023b0fdce6bffdd72c6fdef4ff54306d628bbc5439eca959dc8df4d2fe/app.jpg" /> https://reginaaletto.com/Perdue-Beer-Can-Chicken-Beer Wed, 10 Jan 2024 03:40:29 +0000 REGINA ALETTO https://reginaaletto.com/Perdue-Beer-Can-Chicken-Beer Perdue: Beer Can Chicken Beer Role:Associate Creative Director @ Edelman Perdue wanted to get summer bbq-ers excited about grilling chicken, so we developed the world’s first and only beer made specifically to use for beer can chicken! With the help of our friends at Torch &amp; Crown Brewing Co., we crafted Beer Can Chicken Beer, a delicious summer ale brewed with grilled chicken seasonings like honey, rosemary, thyme, and pink peppercorn, helping backyard grill masters make the ultimate beer can chicken using a Perdue whole chicken.&nbsp;&nbsp; RESULTS:The Webby Awards Nominee and The One Show FinalistThe WARC Awards Gold Winner 3 billion impressions 673 earned placements with coverage in CNN, USA Today, Bon Appétit, Washington Times, Food &amp; Wine, People, Men’s Journal, and more <img width="1080" height="720" width_o="1080" height_o="720" data-src="https://freight.cargo.site/t/original/i/69779d14cd658bec984a76e74d79d83ba0eece59f4390dffd9c28177f8482efd/64877e3a4272539dc232360e_2-p-1080.jpeg" data-mid="201283579" border="0" src="https://freight.cargo.site/w/1000/i/69779d14cd658bec984a76e74d79d83ba0eece59f4390dffd9c28177f8482efd/64877e3a4272539dc232360e_2-p-1080.jpeg" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/3fa356a5b1a3e8c60ae969316c560110700ffe8eb4851210031f7792d98170f0/perdue-beer-can-chicken-beer-1-3591515149.jpg" data-mid="249778958" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/3fa356a5b1a3e8c60ae969316c560110700ffe8eb4851210031f7792d98170f0/perdue-beer-can-chicken-beer-1-3591515149.jpg" />&nbsp; &nbsp;<img width="397" height="437" width_o="397" height_o="437" data-src="https://freight.cargo.site/t/original/i/1069ea0fdf8c2d322354f4928df5b7d2836463c755b8b04d363a27324f12d40c/Untitled-2.jpg" data-mid="249778961" border="0" data-scale="47" src="https://freight.cargo.site/w/397/i/1069ea0fdf8c2d322354f4928df5b7d2836463c755b8b04d363a27324f12d40c/Untitled-2.jpg" /> Perdue Whole Young Chickens were sold in stores with Beer Can Chicken packaging, with a QR code to order online (sorry to put these two images next to each other like that). <img width="1080" height="721" width_o="1080" height_o="721" data-src="https://freight.cargo.site/t/original/i/fba194d7f35f49eae764c312c1e68fd6b488457b5336a109c8a54e77119c068f/64877e3a1fa69b98794ffbb8_7-p-1080.jpeg" data-mid="201283589" border="0" src="https://freight.cargo.site/w/1000/i/fba194d7f35f49eae764c312c1e68fd6b488457b5336a109c8a54e77119c068f/64877e3a1fa69b98794ffbb8_7-p-1080.jpeg" /> Sold as a 6-pack because there’s nothing better than an ice cold can of Beer Can Chicken Beer to pair with your Beer Can Chicken Beer beer can chicken. https://reginaaletto.com/Amazon-Alexa-Cove Fri, 08 Nov 2019 20:29:57 +0000 REGINA ALETTO https://reginaaletto.com/Amazon-Alexa-Cove Amazon: Alexa Cove Role:Senior Copywriter @ Amazon We wanted to introduce college students to Alexa, so we targeted social channels where they already were. In the style of Snap Originals programming, we created Alexa Cove, a reality show about Alexa and her college roommates. Except we didn’t create the show. Only the previews for it. (Before DuoLingo’s Love Language) Each 10-second Amazon Echo ad played as an “episode preview,” while seamlessly incorporating Alexa as a roommate and how she can help. We also created Snapchat Discovery tiles to learn more about each character (mimicing real shows), 30-second sizzles for the show that ran as YouTube pre-roll, and Tinder ads as well. RESULTS: 3.1 million video completions 366 million impressions Broke the Alexa website for a few hours after launch due to too many click-throughs We partnered with Alpine Pictures and the amazingly talented and funny Director duo Hannah &amp; Adriana and it was just THE BEST.#CoveLove https://reginaaletto.com/Amazon-Doors Wed, 10 Jan 2024 03:00:47 +0000 REGINA ALETTO https://reginaaletto.com/Amazon-Doors Amazon: Prime Delivery Doors Roles:Video Director + Creative Director @ Amazon We wanted to show how Amazon Prime offers fast delivery to every doorstep, no matter what you’re into. This spot was a ton of fun to create, combining my love of looking at different houses on my daily walks and finally getting to be on set with animals once again (after two remote shoots in Covid, missing out on hugging baby goats and a baby lamb!!). Grateful for the amazing team that worked on this, especially getting to collaborate with the incredible Director of Photography Laura Merians Gonçalves. https://reginaaletto.com/Amazon-Alexa-Powered-Lens Wed, 24 Jan 2024 20:45:06 +0000 REGINA ALETTO https://reginaaletto.com/Amazon-Alexa-Powered-Lens Amazon: Alexa Powered Lens Role:Senior Copywriter @ Amazon We wanted to introduce college students to Alexa, so we targeted Snapchat, where 17 million out of 19 million college students in the US were active. The best way to see how fun and easy Alexa is is by trying it out for yourself! So we created a first of its kind demo by making a voice-triggered Alexa Snapchat Lens, the first ever lens powered by a voice assistant. And we go to work directly with the engineers at Snapchat which made me feel smarter than I am! RESULTS: 55 million impressions Users spent 2x as long as the industry standard with the lens (Lens demo starts at :26, 2 versions) https://reginaaletto.com/Amazon-Just-Ask-Alexa Mon, 22 Mar 2021 17:43:52 +0000 REGINA ALETTO https://reginaaletto.com/Amazon-Just-Ask-Alexa Amazon: Just Ask Alexa Role:Senior Copywriter @ Amazon We personified Alexa’s range of functionality into multiple different “experts” for a fun, transformative social/OLV campaign. Eventually, this led to a TikTok exploration where we worked with influencers like Zach King to intrepret Alexa in their own voice. NOTE: This was a shoot during Covid-19, so our team was remote which means, NO I did not get to meet that baby lamb!!!!!! But Director Raúl Fernández and team at CapGun did. Those lucky son of a guns. https://reginaaletto.com/Cut-com-One-Word Sat, 14 Oct 2017 18:49:43 +0000 REGINA ALETTO https://reginaaletto.com/Cut-com-One-Word Cut.com: One Word [Series] Roles:Director + Producer + Editor @ Cut.com One Word is a series created by Cut.com, that I developed and worked on multiple episodes. One Word is my very favorite series at Cut.com and solidified the type of work I love to do. Connecting with people and allowing them space to express uncomfortable feelings and be real is what moves me.When starting a new episode, I would begin by researching the demographic and consulting with relevant people and experts to choose appropriate and powerful word choices. I was responsible for casting and directing talent. We kept crew small for comfort, just me and an audio engineer. I edited each video into a narrative structure, including music. Below are my two favorite episode series I worked on.One Word: Eating Disorders (people who have struggled with an eating disorder) RESULTS: 4 videos totalling over 2.6 million views Earned media placements in Teen Vogue, SELF, NEDA, Cosmopolitan, HelloGiggles, and more One Word: Gay Men RESULTS: 4 videos totalling over 2.5 million viewsEarned media placements in HuffPost, Logo TV, Elite Daily, Queerty, Daily Mail, GCN, and more To see more episodes of this series, check out Cut.com's One Word playlist. https://reginaaletto.com/Amazon-Low-Prices Thu, 09 Dec 2021 19:39:07 +0000 REGINA ALETTO https://reginaaletto.com/Amazon-Low-Prices Amazon: Low Prices Role:Creative Lead @ Amazon My partner&nbsp;Kaleigh and I were brought on to help ease shoppers into a mid-pandemic world (we didn’t know we were mid-pandemic at the time, which makes the memories of ourselves back then ~cute).&nbsp; Adding diversity in terms of people and story was a huge priority for this global campaign, so working with the insanely talented and empathetic Director Ally Pankiw was a no-brainer. We ran 30s and 15s broadcast and OLV ads, as well as a full social and radio campaign in multiple global markets (yes, using practically one line of dialogue does help for translation purposes).&nbsp;This was the second remote shoot I missed that included baby animals and I started to wonder... why was I inflicting this pain on myself? I made a pact with myself to make up for the agony experienced that every in-person shoot moving forward would have ten different animals in scene, so keep an eye out for my new work! Should be amazing.