Starbucks Social Refresh
Role:
Creative Director @ Starbucks
Creative Director @ Starbucks
We’re going Back to Starbucks, baby!
New leadership means new look and feel, stat. Making sure our social feeds reflected the updated company vision, I helped lead internal teams and external agencies for both paid and organic social, relaunching how the most iconic coffee brand shows up online... as the world’s local coffeehouse, creating personal connection through coffee everyday.
ORGANIC:
A mix of authentic social trends, product innovations, and culture-first insights and collaborations that celebrate fan love while showing up uniquely Starbucks.
PAID:
While maintaining a socially-native look and feel, our paid focuses on premium craveability and excitement for each product release period to drive sales and awareness.
Example videos:
