Starbucks x Seahawks
Role:
Creative Director @ Starbucks
Creative Director @ Starbucks
A lover of all things Seattle, it was a personal delight to collab with the partnerships team at Starbucks and the Seattle Seahawks on their road to becoming Super Bowl LX Champions.
My favorite part was working all night to switch out the iconic Pike Place “STARBUCKS” heritage store sign to “SEAHAWKS”, blending the two iconic fonts to become one, and posting the morning of the big game to rally the city. And of course we won, so we posted Part II early morning after the game, a celebration of the win, along with a subtle nod to our 1971 Roast launch + buy one, get
one free promo.
![Posted February 8, morning of game]()
![Posted February 9, morning after game]()
Leading up to the sign change, we reunited former Seahawks running back Marshawn Lynch and former Patriots wide receiver Julian Edelman to finally settle the score 11 years later. How so? With a coffee run race on golf carts, of course.
We also partnered with Blitz the Seahawk to show up in our Starbucks Seattle communities to hype up fans, eventually fueling his road trip to San Francisco, energizing 12s away from Seattle along the way.
GO HAWKS!
