Amazon: Prime Portraits


Roles:
Director
Senior Copywriter

What would your last ten items purchased on Amazon Prime say about you?

My goal with Prime Portraits was to approach the brand in an authentic way. Instead of creating stiff testimonials, I wanted real customers to share their last ten items purchased on Prime and use those products to tell a story about them that felt personal and engaging, while highlighting the benefits of Prime.




reginaaletto@gmail.com ︎