Regina Aletto  Writer | Director 

Amazon: Magic Box [Q4 2019]

Senior Copywriter

Similar to Q4 2018, we were tasked with coming up with social videos that targeted all customers and drove them to specific hyper-relevant holiday categories. 

Magic Box Q4 2018 successfully showcased the selection and convenience of shopping with Amazon during the holidays, so we wanted to leverage the creative and elevate it for Q4 2019 social campaign.

We decided to include multiple families per video to show off selection for each category. In addition, we used copy and music to tie the videos into the mass broadcast spot, “Come Together”. 

We delivered 1x1 and 9x16 versions for Instagram, Facebook, and Snapchat, and 16x9 versions for YouTube. | ︎alettoissleeping ︎R3G1N4 ︎R3G1N4