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Amazon: Just Ask Alexa


Role:
Senior Copywriter

We personified Alexa’s range of functionality into multiple different “experts” for a fun, transformative social/OLV campaign. Eventually, this led to a TikTok exploration where we worked with influencers to intrepret Alexa in their own voice.

NOTE: This was a shoot during Covid-19, so our team was remote which means, NO I did not get to meet that baby lamb!!!!!! But Director Raúl Fernández and team at CapGun did. Those lucky son of a guns.
reginaaletto@gmail.com ︎