Amazon: Happy School Year
Role:
Senior Copywriter
Director (Social)
Senior Copywriter
Director (Social)
We needed to create awareness that Amazon has everything you need for back to school. But we also wanted to show that going back to school doesn’t have to feel negative. We wanted to celebrate another school year with the original campaign “Happy School Year”.
Mass, brand, and social all worked together to create a cohesive look and feel for the campaign. I wrote one of two broadcast spots and social.
15 second broadcast spot:
Social elements: