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Amazon: Alexa Powered Lens


Role:
Senior Copywriter

We wanted to introduce college students to Alexa, so we targeted Snapchat, where 17 million out of 19 million college students in the US were active.

The best way to see how fun and easy Alexa is is by trying it out for yourself! So we created a first of its kind demo by making a voice-triggered Alexa Snapchat Lens, the first ever lens powered by a voice assistant. And we go to work directly with the engineers at Snapchat which made me feel smarter than I am!

RESULTS:
  • 55 million impressions
  • Users spent 2x as long as the industry standard with the lens


(Lens demo starts at :26, 2 versions)
reginaaletto@gmail.com ︎