Amazon: Alexa Cove

Role:
Senior Copywriter @ Amazon

We wanted to introduce college students to Alexa, so we targeted social channels where they already were. In the style of Snap Originals programming, we created Alexa Cove, a reality show about Alexa and her college roommates.

Except we didn’t create the show. Only the previews for it. (Before DuoLingo’s Love Language)

Each 10-second Amazon Echo ad played as an “episode preview,” while seamlessly incorporating Alexa as a roommate and how she can help. We also created Snapchat Discovery tiles to learn more about each character (mimicing real shows), 30-second sizzles for the show that ran as YouTube pre-roll, and Tinder ads as well.

RESULTS:

3.1 million video completions
366 million impressions
Broke the Alexa website for a few hours after launch due to too many click-throughs

We partnered with Alpine Pictures and the amazingly talented and funny Director duo Hannah & Adriana and it was just THE BEST.

#CoveLove