Regina Aletto  Writer | Director 

Amazon: Alexa Cove


Role:
Senior Copywriter

We wanted to introduce college students to Alexa, so we targeted social channels where they already are. In the style of Snap Originals programming, we created Alexa Cove, a reality show about Alexa and her college roommates.

Except we didn’t create the show. Only the previews for it.

Each 10-second Amazon Echo ad played as an “episode preview,” while seamlessly incorporating Alexa as a roommate and how she can help. We also created Snapchat Discovery tiles to learn more about each character (mimicing real shows), 30-second sizzles for the show that ran as YouTube pre-roll, and Tinder ads as well.

We partnered with Alpine Pictures and the amazingly talented and funny Director duo Hannah & Adriana and it was just THE BEST.

#CoveLove







reginaaletto@gmail.com | ︎alettoissleeping ︎R3G1N4 ︎R3G1N4