Amazon: Alexa Cove
We wanted to introduce college students to Alexa, so we targeted social channels where they already were. In the style of Snap Originals programming, we created Alexa Cove, a reality show about Alexa and her college roommates.
Except we didn’t create the show. Only the previews for it.
Each 10-second Amazon Echo ad played as an “episode preview,” while seamlessly incorporating Alexa as a roommate and how she can help. We also created Snapchat Discovery tiles to learn more about each character (mimicing real shows), 30-second sizzles for the show that ran as YouTube pre-roll, and Tinder ads as well.
We partnered with Alpine Pictures and the amazingly talented and funny Director duo Hannah & Adriana and it was just THE BEST.